Swedesboro Animal Hospital Unveils New Logo
January 5, 2008
Dr. Mark F. Magazu and the staff of Swedesboro Animal Hospital are excited to reveal the new Swedesboro Animal Hospital logo! The new mark, shown below, is meant to capture a broad range of professional and emotional attributes, and communicate to clients and community members a sense of caring, compassion, and dedication to veterinary medicine and to the health of your pet.
The five circles represent the ‘circle of life,’ while the green background shows that we are in harmony with our environment. The animals displayed represent our furry friends that we treat at the hospital.
Dr. Magazu, having served our community for nearly a quarter-century, wanted the new hospital image to be fun, compassionate and pleasing. He explained that, “everything about this logo means something to us at Swedesboro Animal Hospital. The circles represent the circle of life – the idea that our pets, and even us, we all are part of nature and we can all help each other. When our pets are sick, we can help them. When we are not well, or we’re sad, our pets can help us. No matter if our pets are in great shape or they are facing old age or sickness, Swedesboro Animal Hospital is a part of their lives and a part of our clients’ lives. And the green background signifies our belief that we must all “go green” to help the environment that we all live in. We’re all part of the same circle of life, and our new logo represents that.”
Mark Magazu, II, the Hospital Director at Swedesboro Animal Hospital, said he wanted the new logo to be fun and inviting, because, he said, “everyone who comes to Swedesboro Animal Hospital is part of our family, and we want everyone to enjoy our place. Sometimes, people face difficult challenges with their pets, and we wanted to show our clients that we care about them all the time, not just when their pets are healthy and running around but also during those hard times where difficult medical decisions have to be made. Our new logo tells our clients that we love all their animals – dogs, cats, birds, lizards, hamsters, fish, ducks, worms and every other precious critter out there!”
The new logo is meant to enhance the client experience in a number of fun and imaginative ways. On the website, www.swedesboroah.com, the varying colors and different animals represented in the circles show up in really creative ways. And, in the waiting area and exam rooms within the hospital itself, the circles, colors and animal images reveal themselves in terrifically playful ways.